Tuesday, November 15, 2011

Launch of India Resort Fashion Week 2011

In association with YUVA

India Resort Fashion Week
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World Celebrates Fashion in Goa this December!

Shivan & Narresh with their model

Harmeet Bajaj

Babita Malkani & James Ferreira

James Ferreira & his model

Lubna Adam & Narendra Kumar

Models in designer creations

Good news!! good news!! The first ever India Resort Fashion Week 2011 had it's grand launch today at Escobar Bandra. So, now the Indian designers will also venture in the arena of resort wear. This is really exciting! Poised as the most anticipated fashion event of the year, the event is sheduled from 7th – 10th of December 2011 to be held at the Grand Hyatt, Goa  with the country’s most coveted designers showcasing the best in Indian resort wear. Present at the occasion were renowned fashion designers Shantanu & Nikhil, Shivan & Narresh, James Ferreira and Narendra Kumar to announce the launch of this IRFW 2011.

Resort wear today has gone beyond just beach wear. It has emerged as the retail industry’s multi -seasonal money spinner, as resort wear is essentially year round fashion. World over resort wear has been recognized already as an independent season and the international resort wear industry is growing exponentially. India is still to fully explore and understand the growing importance of cruise collection; IRFW 2011 has been conceptualised to cater to this burgeoning resort wear industry. With an eclectic mix of renowned designers and emerging talent IRFW 2011 is pegged as the most anticipated fashion week in the country.

A must attend for all fashion enthusiast, IRFW 2011 is committed to showcasing exquisite designs in swim, resort and luxury lounge wear for women and men. Spread over four days, IRFW will celebrate the creations of designers synonymous with resort wear such as  Shantanu and Nikhil, James Ferreira, Shivan and Narresh, Pria Kataria Puri, Narendra Kumar and Anupamaa Dayal to name a few.  The final day of IRFW the shows will be held at Marbela Beach, Morjim; with a ramp on the beach, the ocean as the backdrop on the pristine sands of Goa, encapsulating the true essence of international resort.

Commenting on IRFW Shantanu Mehra says, Resort wear is an escalating segment in the Indian fashion industry and is already an extremely prominent segment abroad. It is just about the correct time for India to also have a fashion week which is devoted to resort wear. We have been creating active lounge wear dresses & gowns as part of our resort wear lines over the years and have now given it a unique brand identity independent of our couture brand. We are extremely happy to be a part of the inaugural IRFW.

Sounds really fun! I cannot wait to see what the designers have come up with. It's really unfortunate that I couldn't attend the launch event today as it was held in Mumbai and I reside in Delhi. Anyways, that is all for now...more news on the topic post the fashion event :)

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