Friday, July 11, 2014

The Shift Dress


{Dress - Femella, Necklace - A jewellery shop from my hometown, Shoes/Midi Rings/Ear cuffs - Forever 21, Clutch - Kunst, Cuffs - H&M}

A Shift dress is one of the wardrobe essentials as it flatters almost all body types and is suitable for many occasions if styled correctly. It came into the world of fashion in late 1950s and since then has been shifting its way through every era and it still holds it's ground when so many trends and styles have come and gone! Recently, I have grown an affection towards them as they are easy on the comfort level and high on style scale. This shift dress is my favorite of the lot that I have acquired recently. It's soft pale pink color looks very chic and sophisticated and the shoulder cut flatters my shoulders in the best way possible. This shift dress from Femella features a racerback and a layered look which adds more design elements to a simple dress.

I decided to style the dress in a more sophisticated way than I would any other shift dress as the color of the dress spells sophistication. Pairing it with a kundan necklace and a gold cuff, I kept the accessorization minimalistic yet bold. These two pieces of jewelleries were more than enough to complete the look. The shoes were a classy pair of suede heels and the hair was also done in an updo to maintain the classic and elegant look I was going for. This dress can be styled in so many different ways, the possibilities are endless. I can already imagine myself styling it in at least four more different ways, maybe one can be with sneakers for a super casual/relaxed look!

About the Brand:
Formed in 2009, Femella is India’s leading fashion eccentric destination inspiring the Indian women with funky and stylish clothing. The brand aims for reasonable, feminine and easy-to-wear fashion. Each attire crafted with in depth attention to detail adheres to the utmost quality standards. With the alluring collections and innovative designs with exquisite patterns, Femella has turned India’s most desired brand of women in a short span of time. Femella was recognized with the most sold out brand in a renowned online portal myntra.com and the products are also available in the other online fashion portal like koovs.com, fashionara.com, jabong.com etc.

With young and passionate entrepreneurs, Kavya Arora (CEO, Femella Fashions) and Ketki Arora (COO, Femella Fashions) Femella has become one of the popular affordable western wear brands in India. Kavya, a graduate from George Washington University, USA, observed a huge demand in the market for affordable western fashion wear in India, which led him to lead Femella into online space. Under his able leadership, Femella has grown exponentially over the last two years since being exclusively in the online space. While Ketki's responsibilities includes running the operations smoothly and looking over the design team. Her strategically implemented inputs and internal love for fashion played a role in facilitating in the growth of the company.