"TIGI Bedhead has just gone live with the ‘This is Me’ campaign. The brand known for its rule breaking attitude and cheekiness along with their fun and creative hair products already have a strong online social presence globally and have begun their efforts in engaging its Indian audience by reaching out to them.
The TIGI Bedhead – ‘This is Me’ campaign stays true to the brand values and focuses on individuality by
encouraging people to acknowledge their true self. Personalities like renowned hair stylist Savio John Pereira; psychedelic painter Sameer Hazari; pilot, surfer and skateboard maker Spandan Banerjee; fashion stylist Chandni Sareen; Imaad Shah and Saba Azad of the swing band duo Madboy/ Mink and poi dancer Sumaiya Sayed have been featured into the campaign to represent the whole idea of expressing oneself freely. Each one of these personalities have pursued their dreams which is not your orthodox career options but something much bigger and better than that, something creative, something that drives them with passion.
This is the part that drew me in, as I am myself doing something which is not traditionally considered as a career option especially in India. I know what kind of problems you have to face if you decide to pursue your dream. I tell people (Read relatives) that I am a blogger and the reaction I get from them goes something like this "Ummm...ok. But what do you really do, as in a job?".
The campaign video shows these guys in action and speaks of the core thought behind this campaign: self-expression. The video urges people to value their identity and individualism. The message implies that every individual is the star of a show that’s their own life and they are the only one in power to make or break it. The campaign just doesn't make a statement but validates it by featuring those who exemplify its meaning and worth.
Here are a few behind-the-scenes images I got my hands on!
Along with the series of videos that are being released on Bedhead’s YouTube channel, the Bedhead – This Is Me microsite also hosts a contest asking you all to get your hair styled in a salon just the way you want to, so as to express your individuality of style and get a selfie clicked with your stylists. The winner gets to go to a Music Festival in Barcelona, the biggest party this Summer with one of your best buddies. On the side, there is another incentive to this contest by which the most voted stylist will get to win a scholarship for a course at TIGI training academy in London, UK.
So, gear up guys! You can win an all expense paid trip to Barcelona with your best buddy! Could there be anything better than this? I don't think so.