Monday, December 28, 2015

Amazon #KyaPehnu Campaign

You all must have seen the new Amazon fashion advertisement on television and the very catchy #KyaPehnu tune must be forever engraved in your mind. Post the launch of the ad, Amazon took another initiative to bring fashion closer to people. A van called the Amazon SOS Crew Van did rounds in Mumbai, Bangalore and Delhi. This super cool van had members of the Amazon Fashion Squad namely Mandira Bedi, Ayushmann Khurrana, Miss Malini and stylists loaded with clothes, accessories, shoes, etc and makeup and hair artists as well for a complete makeover to whoever visits the van for a SOS makeover! 

I think it's a great idea. So many people buy stuff and struggle with how to wear them in different ways which still speaks of their personality and who they are. The SOS Crew making themselves available to public with all the necessary tools for a makeover on a moving vehicle is brilliant of sorts!

Here are a few snippets from the Delhi drive through of the SOS Van!

IMG-20151221-WA0007 IMG-20151221-WA0029 IMG_0169


For the New Years Eve Party fast approaching, here's a fun look for you to grab all the eyeballs! Pair this French Connection Dress with the stunning red Diana Korr Bag and dusty gold Steve Maddens topping everything off with the classy NewU Earrings!