Monday, December 7, 2015

Label Ritu Kumar

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No matter how submerged we all are in our mundane urban lifestyle where foreign aesthetics demands from us to dress in well, foreign influenced clothing, there is a deep rooted unconventional artistic indian identity that breathes gently in each of our soul. Call it bohemian if you may, but this very living and breathing identity is what is needed to sustain our culture in this young urban India. 

A visit to the Label Ritu Kumar store every few months keeps reminding me of this notion and helps me re-awaken my love for soft fluid clothes which are inspired by west but has core Indian aesthetics. This contemporary Indian label has something to offer to every one, no matter the age or size. The moment I laid eyes on this jumpsuit, I had already come up with 3 different ways of styling it! Pairing it with a tailored blazer and belted at the waist for the office or with a denim jacket and canvas shoes for the relaxed casual vibe or the way I have styled it here, integrating a bit more culture in it. The wide legs were so fluid, I couldn't help but twirl! For a bit more insight into the A/W'15 collection and pricing, do have a look at their video.


Styling/Content/Post-Production: Srish
Photography: Vaibhav Sachdeva
Jumpsuit & Scarf: Label Ritu Kumar


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